Are you struggling to balance all the different roles you play each day AND grow your business? You are not alone now. I am determined to get you on track and levelling up in your business, like yesterday! Let’s do this, together!

I am determined to get you on track and levelling up in your business, like yesterday! Let’s do this, together!

Even with tons of experience and success in the corporate world, the transition to entrepreneurship can be overwhelming and can leave you feeling like your wandering aimlessly through the jungle by yourself. It’s easy to find oodles of blog posts or courses as you start out, but knowing what to do with the inspiration from all of this information, how to get some traction, and turn it into revenue is not as straightforward. PLUS, who wants to do this on their own?

If you don’t find your unique roadmap, the one tailored to you and your business, you’re going to continue wasting time spinning your wheels on the wrong things and have little to show for your efforts.

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

This is my personal hub of tips and tricks, actionable advice, and practical experiences to get you on track in your business, help you to identify and map out opportunities to level up, and have you implementing the systems and processes within your business that you need to make that growth happen.

Stick with me and you’ll be diving into your business with fresh eyes and a growth-centred mindset faster than you ever imagined!

Are you ready to make a change?

Every time that I meet with Samantha, I walk away feeling happy, excited and brimming over with ideas about how to continue to grow my business. She is creative, passionate and really understands how rewarding/stressful/challenging it can be to build a business while raising a family. I am so glad that we connected nearly one year ago. Samantha has been instrumental in helping me build my business. She helped me believe that I can move my business forward, and I refer to her advice/guidance often when I am making decisions.

Julie F.

Owner, The Write Approach Professional Services

I have been working with Samantha for quite a while now and her unique insight ALWAYS helps me in more ways than one. I've had a rather large project in the works that I haven't been able to find the time to move forward with the way I would have hoped. Samantha has got me on track with a plan of action, small actionable steps and I know that she will hold me to it to ensure that I continue to move forward. Not only that, through her vast experience, she was able to bring different ideas to my attention. Samantha is an invaluable sounding board and provides a second set of eyes and a second brain - something that is appreciated and so valuable as a solopreneur. Working with Samantha has brought so much value to my business. Thank you from the bottom of my heart.

Amanda Gobatto

Owner, Digital Girl Consulting

I have worked with Samantha in making concrete action plans out of ideas and she has been fantastic in using her expertise and applying it to my business. She was very helpful in brainstorming and identifying opportunities and coming up with a plan to get things done. I highly recommend her!

Lena Singh

Consultant, Investors Group Financial Services Inc.

I've participated in some group settings with Samantha and embarked on some private coaching about 6 weeks ago. She provided a very thorough entry interview, set specific goals with me and has provided a great weekly follow up. She is straight up and provides not only great insight, but suggested action plans, and ways to act right away on certain initiatives. I have several more weeks to go and feel I will be so much more focused, efficient, and on top of my goals by then. I'm growing every week!

Helen Harwood Snell

Arbonne Independent Consultant

My story

As a mother, blogger, mentor, speaker and business owner, I am used to balancing the demands of many roles. It is hard to “do it all,” and I have learned that I need to adjust my expectations. 

It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life.

The Fempire Builders Community

In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share.


I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

And most importantly, I wanted a place that would offer me more than inspiration. One that would give me the actionable advice, education and mentorship, support and accountability that we all need.

And from these conversations and my own needs, Fempire Builders was born.

You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!

Sick of struggling to balance it all & feeling guilty when you can't? Check out this Quick Excercise!

Our community is made up of real women like you and me who are working to build the business of their dreams while juggling and trying to balance everything else. We are here to work with you to keep your business near the top of the list without making you feel guilty.

Through actionable advice and accountability, giving you the information you need to run a sustainable, profitable business and mentorship, we support you as you achieve your dreams AND have the work/life harmony we ALL crave.

Learn more

The Sam & Amanda Show

To say that we are more than our businesses is an understatement, isn’t it Ladies? We wear so many hats every day and are pulled in a million different directions based on whichever is screaming the loudest. It’s hard not to get lost in it all.

During each episode of this bi-weekly LIVE show, Samantha and co-host Amanda Gobatto come together to talk about life, Fempire Building, and everything in between.

 Watch episodes now

I cannot say enough about Samantha! I am so grateful for her talents, ideas, and willingness to persist and keep me accountable for building my new business. I admire her strength as an entrepreneur and mom; and love that she can relate to the challenges of balancing a career, family and a home while creating strategies to help me do so. I would be honoured to collaborate with Samantha in the future.

Heather Di Santo

Owner, Di Santo Event Management

Samantha is a no-nonsense kind of person. She makes you really crack down on what's important and help you set priorities that makes sense. Having her to be accountable to made a difference in taking the right action for my business! I would highly recommend her services!

AnnaLena Seemann

Photography by AnnaLena

I "met" Samantha online through Amanda and I listened to her webinar on goal setting at the beginning of the year! I've been following her ever since and joined her online group! She is very motivating and genuine!

Kristi Smith

I have been getting to know Samantha over the last year, and if you are looking for something to hold you accountable in getting your s**t done, she is the girl!! She isn't going to let you slide, she is going to make sure that you are doing what you need to do to meet your different goals, she will motivate you, encourage you, plan with you!!

Tammy Hudgin

Tammy Hudgin - Creating Your Presence